location
marketing- the idea
In the globalised world
countries, areas and communes - locations - compete for enterprises and investors,
for employers and employees. On the other hand the ideal location is decisive
for the competitive capacity and the success of an enterprise.
With regard to the common European
market and far beyond these borders, enterprises can remove their company to
the most attractive and suitable location, the qualified employees will follow
them. On the other hand enterprises are willing to settle in those places, where
they find appropriate employees and a favourable environment for their purposes.
Locations, that do not utilize and communicate effectively their own site advantages,
will loose their economic basis over a long period. The result is an increasing
unemployment and a decline of prosperity.
In times of intensified competition investors have the strategic duty to drive
the planning of the location while
communes, areas and other stakeholders should push on the development of the
location.
The location qualities are determinant
for employment and wealth.
Location marketing analyses and communicates the strengths
of a location. We understand location marketing as a way of thinking, which
regards extensively the needs of customers and employees. We are focussing in
all our considerations always the human being, as employee, as citizen or as
entrepreneur and investor.
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